PROJECT OVERVIEW:
"Kiddo" a concept project, goes beyond traditional boundaries in children's clothing. Designed for an upscale and well-educated audience, the brand maintains a careful balance between the carefree fun that kids love and the classic style that their well-educated parents seek. In striking this balance, the initiative aims to produce a collection that embodies elegance and luxury while also satisfying the exacting requirements of middle to upper-class clients.
CHALLENGES:
The principal challenge is finding a smooth blend of vibrant colours that appeal to children's likes while still having a classical and elegant feel that fits their affluent parents' refined sensibilities. A thorough design approach is necessary to strike this balance and make a collection that appeals to the kids while simultaneously satisfying their well-educated parents' sophisticated tastes is a difficult task.
Approaches:
The design attempts to maintain vivid hues with a clean, airy tone. It is all about creating a simple and elegant idea that makes each element shine by using a muted colour scheme and a white backdrop. It is to capture the energy of childhood while also adding a hint of sophistication.
Concept:
The inspiration lies in the beloved building blocks — a universal symbol of creativity and endless possibilities. The logo takes “K” shape with a dynamic and colourful arrangement, mirroring the excitement that defines the world of children.
