Project OVERVIEW:
Welcome to the Insight Technology case study, a conceptual endeavor dedicated to crafting a distinctive logo and branding that captures the essence of innovation and precision.
Please join me on a thoughtful journey—from conceptualizing the hexagonal tunnel, symbolizing the technological venture, to the strategic choice of three vibrant colours representing constant innovation. I hope you will find this project not only embodies creativity but also establishes a new benchmark for precision in the dynamic world of technology.
Challenges:
It aims to embody innovation, security, and trust, which poses a challenge in seamlessly blending these elements into a cohesive brand identity. The need to convey technological advancement while ensuring a human-centric touch required a delicate balance in design representation.
ApproachES:
The approach involved a meticulous exploration of symbolic elements, with a focus on a hexagonal tunnel representing the tech journey, vibrant colours for constant innovation, and a keyhole symbolizing security and trust. The human touch was integrated by softening the edges, ensuring the brand reflects both cutting-edge technology and approachable reliability.
LOGO CONCEPT:
LOGO VARIANT:
