Project OVERVIEW:
"Hola" is a conceptual project designed to create a modern brand for mood board software that foster a collaborative space for users to curate inspiration and explore limitless possibilities positioning itself as a catalyst for innovation across diverse lifestyles, from dream homes to fitness goals and beyond.
Our mission is to redefine the landscape of creative expression.
Challenges:
Designing a logo and brand identity for Hola demanded a delicate balance between approachability and creativity. The challenge was to distill the platform's multifaceted essence into a minimalist yet captivating design, ensuring it resonates with our diverse user base. It aims to visualize Hola's values and communicate warmth, innovation, and boundless potential.
ApproachES:
It integrates the letter 'H' with a grid-inspired arrangement, forming a symbolic centerpiece encapsulating innovation. The friendly rounded edges of the shapes evoke a sense of approachability and collaboration. A vibrant and energetic green hue amplifies the visual impact, while a refined color palette ensures a timeless aesthetic.
SPACING:
